The European Shisha Community Alliance (ESCA) is dedicated to protecting and preserving shisha culture and businesses in Europe. We aim to promote and protect the interests of the many thousands of businesses that make or sell a part of the unique social and cultural experience that is shisha.
Shisha is a centuries old cultural and social ritual, originating in the Middle East and India where it was used to show hospitality and openness and bring people together. Today, it is also an integral cultural staple for many minority communities in Europe.
Our culture and our sector are at risk, usually from legislation targeting giant multinational cigarette companies selling very different products to ours.
Until ESCA was formed, the shisha community was one of the few business sectors in Europe that was not represented in political decision making by a trade association.
ESCA is committed to supporting and defending its members by:
Promoting understanding of the culture, community and business of shisha to society and politicians.
Protecting shisha from regulation that threatens the shisha economic and social community.
Working with law makers to support regulation that supports good practices and high standards in our sector.
Join ESCA Now
If you would like to join Shisha Alliance, or have questions, or would like to donate to ensure our tradition is protected, fill out the contact form below and a member of our alliance team will contact you